Verve Rally HIgh Profile Magazine

Holiday Supercar Driving: Darshana Ubl of Verve Rally

Verve can be defined as a great sense of energy with a lively enthusiastic force. What is thought of when picturing “rally” though, is it thrill? Well together both Verve and rally, create an explosive combination.

“Verve Rally” is a luxurious adventure travel experience, that offers adventures to those who own, as well as those who wish to hire, a Supercar or Grand Touring for an extraordinary driving experience across beautiful roads and majestic locations in the UK and Europe.

Quoted as one of The World’s Best Car Rallies by Tempus Magazine, Verve Rally’s driving routes have extended to more than nine countries since the birth of the concept in 2016. It boasts of being Europe’s first carbon neutral rally where they take into account the engine size multiplied by the miles on the rally and based on this they plant trees, via PATT foundation.

But how was this project born?

Co-founder, Darshana Ubl, found a gap in the market when it came to car rallies that appealed equally to men and women. So, she decided to turn her husband Marcus’ passion for cars and her passion for travel into a business that helps hundreds to enjoy the finer things in life and live responsibly. There are four elements to describe the Verve Rally experience:

Fresh, fiery, earthy and hydrating – All the pursuit of perfection.

Darshana picked the name “Verve” for this experience, as she said: “The key aspects of this holiday on wheels includes the handpicked roads to drive on, luxury hotels, the enthusiasm of the participants and the memories the participants make for life”.

The Verve rally is not a race and it is not timed in any way. It’s an epic journey with like-minded people, who appreciate each present moment. That’s why it is an experience that must be done at least once in a lifetime. Suitable for petrolheads and those who are curious to know what a fun holiday on wheels would look like, every year you can choose from at least three tours.

The upcoming routes for Verve Rally include:

1. Verve Rally Italia via Tuscany and Umbria (September 2019)

Wrap your hands around the leather wheel of a Lamborghini or Ferrari, two of Italy’s finest examples of a modern-day Supercar, for a wonderful journey. The Verve Rally Italia immerses you in the beautiful cuisine, viticulture and supercars of Italy.

From the moment you arrive in Florence until you depart to Rome, you are invited to share the cities grand passions and indulgent pleasures. Cross Italy, where you will be driving in a fleet of Ferrari 488 & Lamborghini Huracan Spyder’s. The trip will begin at the birthplace of the Renaissance, Florence, before heading into the countryside with its rolling green hills and patchwork of olive groves, cypress trees and vineyards all visible. You’ll then be staying at a former Medici Palace that’s been converted into a stunning 5-star property with spa. From there it will continue on into Umbria, Italy’s green heart, where there is much to love with its abundant natural beauty and hilltowns.

The Verve Rally convoy will meander through the most sublime sequence of roads winding roads, past olive groves, rolling hills and medieval castles, and all that the region and its breathtaking scenery has to offer. Along with discovering the landscape made famous by Renaissance artists, what more could you possibly want?

2. Verve Rally Snowdonia via Stratford upon Avon (May 2020)

The Snowdonia Verve Rally savours the best elements that the region has to offer. Picturesque lakes, medieval castles, hotels brimming with character, and a 1.5km/100mph Zipline, Europe’s longest at 1555 metres.

The tour departs in London during Bank Holiday weekend on Friday 22nd May with up to 20 cars thought to take part. You’ll pass picturesque lakes, medieval castles and stay in hotels brimming with character as you follow a custom Verve GPS route map that’ll see you travel along twisty A and B-roads, soaking up the best of Snowdonia’s scenery, for 4 days.

This trip includes three nights luxury hotel accommodation, staying in a twin room on Lake Vyrnwy, Powys, and picture-perfect Portmeirion Village in North Wales, as well as a welcome drinks reception and three-course dinner with wine on the first night, daily breakfast and a three-course dinner with wine on the final awards night.

3. Verve Rally Adriatic via Croatia and Montenegro (Summer 2020)

A new route visiting the picturesque Adriatic coast of Croatia and mountainous passes of Montenegro. A journey brimming with spectacular scenic views, luxury hotels and some of the finest restaurants in the region. The adventure takes place on the seemingly never-ending coastline of spanning from Split to Dubrovnik to Montenegro.

“Verve Rally has exceeded my expectations in every way”
Lindsay Malcolm, Verve Rally Participant

Darshana Ubl, co-founder of Verve Rally, is a Guinness World Record Breaking Entrepreneur. As trends move towards spending on experiences rather than material items, Darshana offers supercar holidays for those seeking the luxury lifestyle combined with activity-packed adventures and stunning scenery. Verve Rally is a sports club that provides luxury adventure holidays with GT/Supercars.

Interview by Silvia Sacchi

Darshana Ubl High Profile Magazine
Darshana Ubl High Profile Magazine

Darshana Ubl, co-founder of Verve Rally, is a Guinness World Record Breaking Entrepreneur. As trends move towards spending on experiences rather than material items, Darshana offers supercar holidays for those seeking the luxury lifestyle combined with activity-packed adventures and stunning scenery. Verve Rally is a sports club that provides luxury adventure holidays with GT/Supercars.

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