“Produce engaging and consistent content to capture the attention of the ever-growing online audience”
As a journalist and a producer, creating content has always been part of my daily routine. I first worked for radio and television, fast paced working environments where you have to deliver several pieces of news or entertainment on a daily basis. For the past 10 years, I have slowly moved away from broadcasting and started to create more online content for mainstream media outlets and brands.
However, it wasn’t a planned move.
Over time, companies have woke up to the fact that people are more likely to consume stories, rather than tired adverts. As the jobs I was commissioned for shifted, I gladly went with the flow. All the experience I gathered as I journalist certainly helped this transition, especially how to structure an article. However, nowadays, the question I am often asked does not concern how to write or produce content. Instead, no week goes by without a client or friend questioning how I manage to prioritise the information I share and, mostly important, how to create fast pieces of information to meet the increasing demands of digital content.
Companies are increasingly wanting to take advantage of the amount of time people spend on social channels such as Facebook and Instagram. A report released this year by OFCOM, the government-approved regulatory and competition authority for broadcasting, telecommunications and postal industries of the UK, revealed that people are on average, online over 20 hours a week, twice as long as 10 years ago, with women aged 18 to 34 spending more time online than men for the first time.
Draft Content Folders
The easiest way to create fast content without losing quality or identity is to create a content ‘draft folder’ in your PC, on your laptop or on your mobile phone and add to it as often as possible with ideas, images and notes of your daily business routine. This way, when it comes time to sit down to create a few posts for the following week or month, you will have enough material to play with. Add anything to this folder that could make an interesting post- a small birthday party for a member of your staff or a photo of a regular customer visiting your shop or a work meeting, for example.
Keep an eye on seasonal dates, but do it in advance. If your business is baking cakes, write down all the days of the year related to food and cake. Don’t miss a chance to get involved with seasonal campaigns.
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ABOUT THE AUTHOR
Marcio Delgado is a London-based Journalist, Public Speaker and Producer of the award-winning series #LiveMoreShareMore powered by Western Union, currently on its second season.